Beauty & Fashion

Beauty and fashion have always been an important part of Kerala's cultural heritage. Here's a brief history of beauty and fashion in Kerala:

Traditional attire: Kerala's traditional attire is known for its simplicity and elegance. The women's traditional attire is the "set mundu," which consists of a white cotton saree with a golden border, worn with a blouse. The men's traditional attire is the "mundu," which is a white cotton dhoti worn with a shirt.

Ayurvedic beauty treatments: Kerala is known for its traditional ayurvedic beauty treatments, which have been practiced for centuries. These treatments use natural ingredients such as coconut oil, turmeric, and sandalwood to nourish and rejuvenate the skin.

Influence of the Portuguese: In the 16th century, the Portuguese arrived in Kerala and brought with them their own fashion styles, which included brightly colored clothes and elaborate jewelry. This had a significant impact on Kerala's fashion and beauty trends.

Modern fashion trends: In recent years, Kerala has seen a rise in modern fashion trends, with many designers and fashion houses showcasing their designs in fashion shows and events. Kerala's film industry has also played a role in popularizing new fashion trends.

Beauty pageants: Kerala is known for its beauty pageants, such as the Miss Kerala pageant, which celebrates the beauty and talent of young women from the state.

The history of beauty and fashion in Kerala reflects the state's rich cultural heritage and its ability to adapt to changing fashion trends over time.

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