STAR ONE unleashes the next generation of Hindi entertainment with an innovative, diverse mix of programming and cutting edge production values that appeal to urban, upwardly mobile Indian audiences.

the channel has gained in popularity with shows like Nach Baliye and The Great Indian Laughter Challenge. Today, the channel is India's No. 4 General Entertainment Channel, after STAR Plus, Zee TV, and Sony Entertainment Television.

STAR One ceased its operation on 18 December 2011

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