Big B, Sagar Alias Jacky Reloaded and next comes the sequel to Samrajyam. Amal Neerad is changing the facet of the action films in Malayalam. His throw away routine style attitude has made some call him the Robert Rodriguez of Malayalam films.

The cinema viewing adult audience in Kerala can be classified into three. Men, Women and Men with Women’s mind. The first category constitutes only 20 percentage of audience. Women’s category constitutes 50% and the rest of the men come into the third category i.e. men with a women’s mind.

Amal Neerad is one director who has got his own style and knows something about film, than the locals who call themselves directors. Amal is well educated in his art and a much sought after camera man to start with. His first Malayalam film Big B had blew the mind of Men in Kerala. Big B was such an experience Men can’t forget.

Let’s examine the commercial viability of Amal Neerad. Amal Neerad lost to 80% of viewers in Kerala. He also got 20% of hardcore fanatics for his movie. These fanatic audiences go in to see the film several times and made Big B an average success.

The question is will he change his style this time to satisfy the other 80% of viewers to make film a super hit. The fans of Amal will be disappointed then. Amal will become another of the director in Kerala.

This is the first time an article is written in this site solely on a director. The reason is the relevance of Amal, who is currently a youth icon.

What make us think about this film is that the signals are wrong for his fans; three heroines, a seasoned producer. The question is what do a seasoned producer knows about the aesthetics of filmmaking. Recently we all have witnessed what he has done with Red Chilies.

The audience who love Amal for what he is will be utterly disappointed to see a popular Amal who loose his aesthetics for satisfying everyone who comes to the theatre.

From the trailers and flexes viewers hope that this is an Amal Neerad film and not a producer’s film. Mammootty or Mohanlal they won’t mind. They just want the raw Amal Neerad who is got a vision for his film.

Zonkerala.com wishes all the very best for Amal Neerad and the forth coming release Sagar Alias Jackie Reloaded.