YouTube’s algorithm is constantly changing, but some of the most notable changes in 2023 include:

• A focus on long-form content: YouTube is increasingly rewarding creators who produce long-form content, such as documentaries, educational videos, and podcasts. This is likely due to the fact that long-form content is more likely to keep viewers engaged and watching for longer periods of time.
• A focus on user engagement: YouTube is also rewarding creators who generate high levels of user engagement, such as views, likes, and comments. This is because user engagement is a good indicator of the quality of content and the likelihood that viewers will continue to watch a creator’s videos.
• A focus on personalized recommendations: YouTube is increasingly using machine learning to personalize recommendations for each individual user. This means that each user will see a different set of videos in their “Up next” feed, based on their watch history, interests, and other factors.
• A focus on creator-audience relationships: YouTube is also making it easier for creators to connect with their audiences. This includes features such as live chat, polls, and community posts. These features allow creators to get feedback from their audience, build relationships with them, and encourage them to come back for more.

These are just some of the most notable changes to YouTube’s algorithm in 2023. As the platform continues to evolve, it is likely that we will see even more changes in the years to come.